Trump doesn’t quit, says Dana White. Meet the UFC boss and key ally

Ultimate Fighting Championship (UFC) president Dana White hailed Donald Trump on his victory in the US elections on Wednesday. Trump declared victory in Florida after taking a huge lead against Kamala Harris on November 6. Dana White, who vociferously endorsed Trump throughout the latter’s campiagn called him the most resilient man he has ever met.
Dana White has put out incredible support towards Trump, appearing on multiple platforms, endorsing the 78-year-old. The UFC boss credited a series of American podcasters, including Joe Rogan for the victory and said that no one deserved this more than Trump and his family.
“Nobody deserves this more than him and nobody deserves this more than his family. This is what happens when the machine comes after you. He keeps going forward, he does not quit. He is the most resilient man I have met all my life. His family are incredible people. This is karma ladies and gentlemen. They deserve it as a family,” Dana white said during the event.
Dana White is one of the most recognised top bosses in the sporting world. Under the leadership of Dana White, UFC has transformed from a relatively obscure mixed martial arts (MMA) organization into a global sports powerhouse. Here’s a detailed look at the UFC, Dana White’s role, and the factors contributing to the sport’s popularity in the USA and globally.
Dana White, born on July 28, 1969, is a pivotal figure in the UFC’s success. His journey with the UFC began when he managed notable fighters like Tito Ortiz and Chuck Liddell. White’s connection with childhood friend Lorenzo Fertitta led to the acquisition of the UFC in January 2001 by Zuffa, LLC, a company owned by the Fertitta brothers. At the time, the UFC was on the brink of bankruptcy, with its previous owners having stripped the company of most of its assets.
Under White’s leadership, along with the Fertitta brothers, the UFC underwent a significant transformation. The turning point came with the creation of the reality TV series “The Ultimate Fighter” in 2005, which White co-developed. This show not only introduced MMA to a broader audience but also provided a platform for fighters to gain recognition and for the UFC to build a loyal fan base. The finale fight between Stephan Bonnar and Forrest Griffin is often credited with “saving the UFC” by generating massive interest and record ratings.
The UFC’s global expansion has been a key factor in its growing popularity. Unlike American football, which is predominantly popular in the United States, MMA has a widespread appeal across the globe. The UFC has successfully leveraged this by hosting events in various countries, including China, Brazil, and Latin America. This global reach has helped the UFC amass a diverse fan base, reflected in its social media presence; for instance, the UFC has surpassed the NFL in Instagram followers, with over 15 million followers.
The intimate and impactful nature of combat sports photography also plays a significant role in the UFC’s social media success. The UFC’s Instagram page features a mix of pre-fight, in-fight, and post-fight images that capture the essence of the sport, making it highly engaging for fans. This visual storytelling helps in building hype around events and keeps fans connected to the fighters and the sport.
Despite its meteoric rise, the UFC has faced several challenges and controversies. One notable issue was the Reebok sponsorship deal signed in 2014, which was widely criticized by fighters and fans alike for its restrictive and financially unfavorable terms. This deal highlighted issues with fighter compensation and the UFC’s revenue distribution model, which has been a recurring point of contention.
The UFC’s acquisition by WME-IMG (now Endeavor Group Holdings) in 2016 for $4 billion also marked a significant shift. While this deal provided the UFC with substantial financial resources, it changed the organizational dynamics. Many fighters expressed a preference for the more personal and fighter-friendly approach of the Fertitta brothers compared to the more corporate structure under new ownership.
Another challenge the UFC faces is the balance between event frequency and quality. In recent years, the UFC has increased the number of events significantly, from around 20 per year to nearly 40. While this expansion aims to give more fighters opportunities and grow the fan base, it has led to some events being overlooked by fans. The strategy of holding numerous events has been criticized for diluting the quality and hype around individual fights, making it harder for the UFC to market each event effectively.
Dana White’s leadership style and his ability to connect with fans have been crucial to the UFC’s success. His straightforward and often controversial demeanor has made him a beloved figure among fans, who appreciate his honesty and commitment to the sport. However, as White approaches his later years in the role, the question of his eventual successor becomes more pressing. Finding someone who can replicate White’s unique blend of business acumen, promotional skills, and fan connection will be a significant challenge for the UFC.
The UFC, under Dana White’s leadership, has evolved into a global sports phenomenon. From its humble beginnings to its current status as a media powerhouse, the UFC has leveraged its global appeal, engaging content, and innovative strategies to grow its fan base. Despite facing challenges such as event frequency, fighter compensation, and the transition to new ownership, the UFC remains one of the most successful and popular sports organizations in the world.
As the UFC continues to expand and diversify, including ventures like Power Slap, it is clear that Dana White’s vision and leadership have been instrumental in its success. His ability to adapt to challenges and innovate within the sport has set a high standard for future leaders, ensuring that the UFC remains a dominant force in the world of combat sports.